According to a survey, around 40% of Indians are inclined to choose healthy food products that promote wellness. There is a dire need for similar deliberation when choosing a leader in the general election. A leader can change the course of our nation. As citizens, it is our profound responsibility to push our nation in the right direction. We can do it by choosing right! In that spirit, Bail Kolhu is coming with a campaign— ChunoSahi, urging us to choose right, whether it's a mustard oil or a political leader.

ChunoSahi is not just about endorsing a brand or a call to action. It is a conscious step towards bettering our nation. It is our step towards making people aware of the 2024 elections.

What is #ChunoSahi?

ChunoSahi is a campaign initiative by Bail Kolhu urging people to choose right, whether it's mustard oil or a political leader. Our TVC surfaces how a candidate makes exaggerated promises to make people vote for him out of greed. The storyline of the Udan Chhu Party and the unrealistic promises by Bachhu Bhaiya is a satirical representation of what happens during elections.

Why #ChunoSahi?

Our purpose behind launching the ChunoSahi campaign is to make people aware of their roles as citizens. Many candidates will try to persuade people by making all kinds of unrealistic claims and offering gifts in exchange for votes. But as conscious citizens, we must choose right. This campaign is for each one of us; it will make us introspect and push us not only to vote but to righteously vote for the country and not for any personal interest.

Good governance is not about making fake promises before the election; it's about constantly working towards the well-being of your people. A good political leader will not make exaggerated promises. Instead, he will find realistic solutions for his people's health needs, community development, jobs and infrastructure. Just like how our mustard oil doesn’t make unrealistic claims, it states and stands by the truth. Hence, it's been a people’s favourite for almost 50 years. It’s a name millions trust, a brand that has established a strong retail network of over 1,50,000 retailers and caters to consumers across 13 states. It also reaches the remote ends of the country through e-commerce platforms like Amazon and Flipkart.

What Makes Bail Kolhu Your Right Choice?

Bail Kolhu is a conscious brand that not only works towards its growth but also thinks about the collective growth of people. As a brand, Bail Kolhu has taken many initiatives through campaigns like #RasodeMeinMardHai, #ComicPadhnaCoolHai, and #TheSuperWriter. With such campaigns, we aimed to raise awareness among the masses. This approach makes it a brand that people can trust on many levels.

India is a young country thriving with innovative minds. ChunoSahi urges the youth to become aware of the country's current scenario and choose a leader consciously. Taking part in the election in 2024 is much more than a right; it is a citizen’s duty.

Hence, Bail Kolhu wants you to ChunoSahi in the upcoming election just like you choose Bail Kolhu as your kitchen's most trusted mustard oil brand.