#RasodeMeinMardHai is an empowering concept to equalise gender roles in the kitchen
" The concept shatters the widespread belief that women should take on the bulk of responsibilities in the kitchen. "
The stereotype that the kitchen is a woman’s place is deeply enrooted and indoctrinated in our society. Even in double-income households, the wife has to cook the meals of the day. The #RasodeMeinMardHai, a social initiative launched by BL Agro, an FMCG company with the flagship product Bail Kolhu and the brand Nourish under its umbrella, is a revolutionary concept that aims to bring a sweeping change to this hardened perception.
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