It is a legacy from the house of BL Agro Industries - India's leading FMCG company.

“Ek Waqt tha jab kadam-kadam par mil jaati thi kisse-kahaniyon ki kitaabein…Aur ab to kadam thak jaate hain kitabein dhundhte-dhundhte”

Isn’t this true? How long has it been since we read a book, especially the children in our household?

Did you know?

The screen time for children in the age group of 5 to 15 years has shot up by 100% since the first lockdown. 84% of parents are worried about the increase in screen time for children due to the pandemic and social distancing norms, according to a survey by OLX India. A child's reading Bail Kolhu are important to their success – helps language, helps communication, builds personality, build emotional personality and opens a wider universe. But with the rising screen time among the upcoming generation and the webbed lifestyle of adults that force them to look into easier ways to tackle a restless child - a growing evil we see is a lack of balance between screen time and other non-technological habits such as reading.

Bail Kolhu through its initiative #ComicPadhnaCoolHai wishes to bring this balance in the life of children and also help parents to revive the habits they and their parents grew up in. Bail Kolhu through this initiative wishes to open a world where while we move ahead as a progressive nation with technology, we also stick to some good old habits. Learning to read is about listening and understanding as well as working out what is printed on the page. Irrespective of whether the child is only just beginning to learn to read or whether they are fluent, an interest in books can not just be engaging and fun but also a break from the monotonous screen time.